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Roca-Fella Records

-THE TAKEOVER-


In the early 1990´s Brooklyn rapper Jay Z,real name Shawn Carter,was being turned down by all major record labels,so he had enough and with friend Damon Dash set up Roca-Fella Records.The duo would take Jay´s tapes to record stores and also sell them out of the trunks of their cars in order to get noticed.It wasn´t long until they got snapped up by a major record label,that was willing to finance their label.In the summer of 1996 Jay Z´s debut album ´Reasonable Doubt´ was released to mixed reviews.The album spawned many hits includin ´Brooklyns Finest feat. The Notorious B.I.G´.The following year Jay rushed out the follow up ´In My Lifetime´.The album was another good joint.It was also dedicated to Biggie Smalls who was murdered the same year.Next came Jay´s third album ´Hard Knock Life´ which featured the infectious single
´Hard Knock Life´ which sampled the musical ´Annie´.Over the next few years Jay released another album ´The Life And Times Of Shawn Carter´,a MTV unplugged album,a greatest hits and a short film entitled ´Streets Is Watchin´.Then came the album ´The Blueprint´.The album was another smash for Roca-Fella and it also ignited a war of words with the Queensbridge rapper Nas.In 2002 Roca-Fella signed the Harlem Mc Cam´ron and his crew The Diplomats.They also signed a hot new producer named Kanye West.Cam´ron´s album ´Come Home With Me´ was a platinum record and so was The Diplomats ´Diplomatic Immunity´ album.The next year Roca-Fella released Kanye West´s highly anticipated album ´The College Dropout´ which was an incredible success worldwide.But things weren´t all great,Jay Z was to signal his retirement with his 10th studio album
called ´The Black Album´.The album was a hit and it marked the end of an era at Roca-Fella as Jay handed over his share in the company to Damon Dash.

-General Info-

-CEO-
Damon Dash

-Artists-
Jay Z
Kanye West
Cam´ron
Juelz Santana
Young Gunz
Beanie Sigel
Freeway
O
Sparks
Memphis Bleek
DJ Clue

-Albums-

Reasonable Doubt
In My Lifetime
Hard Knock Life
MTV Unplugged
Best Of Worlds
The Life And Times Of Shawn Carter
The Blueprint
Come Home With Me
Diplomatic Immunity
The Professional
From Me 2 U
The Blueprint 2
Tough Luv
State Property-sdtrk
Paid In Full-sdtrk
Paper Soldiers-sdtrk
Dynasty
M.A.D.E
The College Dropout
The Black Album

-Upcoming Projects-

Cam´Ron ´Purple Haze´ album.

The Diplomats ´The Movement´ album.

Rocawear in stores now.


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